About me

Portrait of Borja Hormigos Photo by Austin Distel on Unsplash
Let me introduce myself,

After working in leadership positions for 15 years, first as CEO of my own companies and most recently as product manager of SantanderX, I’ve gained extensive experience coordinating highly motivated, profession teams comprising UX, UI, Content, Developers, DevOps, BI, and QA engineers.

I am passionate about technology applied to business, committed to data-driven product assessment and a strong believer in agile methodologies. I enjoy collaborating with clients and users (stakeholders) and I quickly understand their vision and the difficulties they face. I’m a persistent and efficient negotiator and natural solution seeker.

+15 Years of Experience

+100 Satisfied Clients

+1K Agile Ceremonies

+5K Hours with Stakeholders

My Expericence
Senior Product Manager at Santanderx.com, B2B2C

Santander Universities

September 2017 - Present

During my 2 years as product manager of SX, I followed the Essential SAFe methodology and worked with 8 member Agile teams using SCRUM guided by the Spotify framework with 2-week sprints. I was also responsible for coordinating with transversal teams such as legal, translation and marketing.

CEO & Product Manager at Itemtify.com, B2B2C

Itemtify

February 2014 - September 2017

As a SMB CEO, I was involved in all aspects of the company, gaining experience as a designer, developer, vendor and manager. I established marketing strategies requiring little investment and created a system to test features before production. I also learned valuable lessons about weaknesses which lead to the breakdown of a business model.

1st Business Angel & Advisor at 24symbols.com, B2B2C

24Symbols

November 2010 – December 2013

As part of the board of members, my role was to guide the founders on defining their go-to-market strategy and business model, attract investors, and present the product to institutions. In 3 years we grew quickly and reached 1M users in 7 countries.

Co-CEO, Sales & Project Manager at Quantumtech.es, B2B

Quantum Tech, SAP Business One (ERP) Gold Partner

September 2005 - January 2013

As a certified reseller of SAP Business One for SMBs, Quantum followed a standard disaggregated business model focused on customer relationship management. Our decision to create a SaaS AddOn to manage chaotic warehousing gave us an advantage in a competitive market and allowed us to introduce the product innovation model to our business.

My Education
Computer Engineering - Madrid, Spain

Universidad Antonio de Nebrija

1999 - 2004

My Skills

01

Strategic Thinking

02

Creative Thinking

03

Excellent Communicator

04

Command of Agile Methodologies

05

Understanding of UX/UI Design

06

Data-Driven Analysis

07

Software Architect

08

SaaS & DaaS Development

09

Business Experience

My professional pride

I've had the pleasure of working with very talented teams to build exciting products.

Santander X Tomorrow Challenge screen capture
2021 #MarketPlace, #Entrepreneurship, #B2B2C
Santander X

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24Symbols landing page partial capture
2013 #MarketPlace, #Freemium, #B2C
24Symbols

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Contact Me

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